Top News
Can DTC brands beat the performance plateau?
A couple of weeks ago I published this post asking why and when startups should start investing in brand advertising. My answer was to get ahead of the curve and start brand building while your direct response activities are still working well. By Nigel Hollis
LAY’S Teams Up with Lionel Messi for Reveal of New Soccer Rally Cry: ‘Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s’
Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY'S potato chips in hand, singing the beloved "Olé" chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer G.O.A.T, Lionel Messi, in a way only he and Lay's can.
The Future-Ready Agency: How to Achieve Long-Term Success
According to a 2024 Setup survey, over 50 percent of brands are likely to change their primary agency this year — a 17 percent increase from 2023. This statistic underscores the growing complexity and competitiveness of the agency landscape.
“Talking Sabor”: Pepsi Partners With Celebrity Chef Aarón Sánchez
Pepsi announced the premiere date for its first-ever streaming series, "Talking Sabor," a food-focused collaboration with restaurateur and award-winning celebrity chef, Aarón Sánchez and COCINA, which he co-founded. During the eight-episode, limited edition program, Chef Aarón and Pepsi invite food enthusiasts and flavor aficionados to talk sabor (flavor) like never before at some of the most diverse Latin food eateries across the country
NBCUNIVERSAL TELEMUNDO ENTERPRISES extends “NUESTRAS FINANZAS” national campaign
NBCUniversal Telemundo Enterprises is once again spearheading the initiative to raise awareness during Financial Literacy Month with its nationwide campaign, Nuestras Finanzas (Our Finances). This initiative aims to empower the U.S. Hispanic community by providing essential information and Spanish-language resources on various facets of financial literacy.
Advertising Community Celebrates the Pioneers of Change at the 7th Advancing Diversity Hall of Honors Event
The advertising industry is gathering for a significant celebration of diversity, equity, inclusion, and belonging (DEIB) at the upcoming 7th Advancing Diversity Hall of Honors Event. Gilbert Davila Lisette Arsuaga and Carlos Santiago from AIMM / Alliance for Inclusive and Multicultural Marketing were honored. Felicidades.
Featured News
- Can DTC brands beat the performance plateau?
- LAY’S Teams Up with Lionel Messi for Reveal of New Soccer Rally Cry: ‘Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s’
- The Future-Ready Agency: How to Achieve Long-Term Success
- “Talking Sabor”: Pepsi Partners With Celebrity Chef Aarón Sánchez
- Advertising Community Celebrates the Pioneers of Change at the 7th Advancing Diversity Hall of Honors Event
- Decoding Compensation Models and Implementing the Right Model [REPORT]
- Entravision Ignites Phoenix Airwaves with Launch of Fuego 106.7 FM
- HMC TO ADVERTISING & MARKETING EXECUTIVES: STOP LATINO COATING
- THE HISPANIC MARKETING COUNCIL ANNOUNCED THE WINNERS OF THE 2024 HMC STRATEGIC EXCELLENCE AWARDS
- The Power of Business en Español by Jose Cancela
- d expósito & Partners signs well-known ad executive “Tony” Ruiz
- Nation’s Foreign-Born Population [REPORT]
- How Immigrants Have Dispersed Throughout the Country
- We’re ready for a return to Reach and Frequency
- Effective advertising requires more than originality
- AM/FM Radio Elevates The Media Plan With Dramatic Lifts In Incremental Reach Among Light TV Viewers And Younger Demographics
Latest News
ACA Marketing COO Sean Valadez to Speak at FORO ALOOH “Entre Dos Mundos” Conference in Mexico
ACA Marketing, the leading provider of outdoor advertising solutions for the Latin music industry, is pleased to announce the participation of COO Sean Valadez at the prestigious “Foro ALOOH!” organized by the Latin American Association of Outdoor Advertising.
¡Tú Cuentas! Cine Youth Fest Opens Submissions for 2024 Edition
¡Tú Cuentas! Cine Youth Fest is now accepting entries for its fourth annual event, spotlighting the talent, innovative narratives, and artistic vision of up-and-coming Latino/a filmmakers.
NTERTAIN acquires Latino Film Festival
NTERTAIN and The Latino Film Festival announce their merger with the launch of The NVISION Film & Music Festival.
Launch of El Barrio Sessions: A New Online Content Series
Belongó, formerly known as the Afro Latin Jazz Alliance, announces the launch of El Barrio Sessions, an exciting new online content series featuring captivating performances and insightful interviews from established and emerging musicians.
Is Animation Marketing an Easier Sell for Brands?
The marketing team at FedEx wanted to deliver something extra special for its next ad campaign. The goal was to stand out from the crowd and grab the attention of younger viewers while highlighting, of course, that FedEx can help customers' businesses. The result was "Tall Tales of True Deliveries," an animated marketing campaign featuring the true stories of FedEx employees who went above and beyond the job to make sure their customers got what they ordered.
Latinos in Sports launches
Seasoned executives from the worlds of sports, media, and marketing announceda joint venture focused on the power of Latinos in the global sports industry. The multitiered platform will focus on content, careers, and convenings, and officially launch during Miami's Formula 1 weekend.
reVolver Podcasts and Cisneros Media Distribution join forces
reVolver Podcasts announced its strategic partnership with Cisneros Media Distribution, unveiling the launch of five beloved titles in podcast form. This collaboration marks a significant leap forward in digital entertainment, promising diverse and compelling content for audiences worldwide.
DangerTV: Adventure and Adrenaline for the Multi-Culti + Generation
At its core, DangerTV's mission is anchored in the belief that adventure knows no bounds and that diversity enriches every expedition. From Coast Guard rescues to No-Go zones in Colombia, the FAST channel takes audiences on a rollercoaster ride of discovery, inviting them to explore new frontiers and experience the adrenaline rush of exploration. By Javier Saralegui, Founder and CEO, Danger TV, LLC
The Hispanic Marketing Council (HMC) is back in New York City on April 10-11, 2024
The Hispanic Marketing Council (HMC) is back in New York City on April 10-11, 2024 for its highly-anticipated 2024 Annual Summit, the only Hispanic-centric conference developed by industry leaders with multicultural expertise. On the heels of releasing the most comprehensive study on the multicultural majority, HMC will provide brands and marketers the very tools they need to ensure cultural and strategic relevance in today’s rapidly shifting marketplace.
HMC honors PEPSI with The 2024 Marketer of The Year Award
The Hispanic Marketing Council (HMC) announced today that Pepsi is the winner of the 2024 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award since its inception in 2014, including AARP, Ford, Kellogg’s, McDonald’s, Molson Coors, Nestlé, Sprint, State Farm, Toyota and Walmart. The award will be accepted by Esperanza Teasdale, VP & General Manager, Hispanic Business Unit, PepsiCo Beverages North America at HMC’s 2024 Annual Summit on April 11 in New York City who will discuss how leading with cultural acumen, fostering Hispanic creativity and leveraging the right insights and partnerships has led to brand growth and a loyal base of aficionados.
Can Programmatic Advertising Be Inclusive?
While popular demand-side platforms (DSPs) like Google DV360, Xandr, and The Trade Desk offer powerful tools for reaching vast target audiences programmatically, digital media buyers for Fortune 500 companies face a more profound challenge: effectively spending the massive budgets allocated to them, especially when it comes to reaching diverse audiences.
FAST has made linear TV cool again; personalization will make it cooler
In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived.
Diverse Teams Can Transform Market Research: Authentic Insights Ahead [PODCAST]
In this episode of The New Mainstream podcast, Kai Fuentes, President and CEO of Ebony Marketing Systems, discusses how the market research industry can benefit from intentionally cultivating and championing diversity and inclusion.
1 in 3 Hiring Managers Say It’s Beneficial To Avoid Hiring Gen Z, Senior Candidates
ResumeBuilder.com published a recent survey report exploring the prevalence of ageism in the workplace in 2024. The report also shares insight into hiring managers' apprehensions regarding the employment of Gen Z or senior workers. Overall, researchers collected and analyzed responses from 1,000 hiring managers.
What’s It Like To Be a Teacher in America Today? [REPORT]
Public K-12 schools in the United States face a host of challenges these days – from teacher shortages to the lingering effects of COVID-19 learning loss to political battles over curriculum.
Global Spotlight on Beauty & Appearance Report, Highlights Women’s Desire to Look Good for Themselves, Not Others
Kantar released the findings of its Kantar MONITOR’s Global Spotlight on Beauty & Appearance report, an exploration of appearance motivations around the world. Findings include changes in top motivations for consumers to look their best, consumer segments most likely to pay attention to their appearance, and emerging marketplace trends.
Retail Sales to Reach at Least $5.23 Trillion in 2024
The National Retail Federation forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion. The announcement was made during NRF’s fourth annual State of Retail & the Consumer virtual discussion on the health of the American consumers and the retail industry.
MEL tilts El Tiempo Latino 2.7 degrees to advocate for action against climate change among U.S. Latinos
El Tiempo Latino and MEL have united to launch an advocacy platform named Tiempo de Acción. The inaugural focus of this initiative is climate change, aiming to shed light on how this global crisis disproportionately affects Latino populations across the United States.
81% of Gen Zers Say Multicultural/Diverse Communities Greatly Shape Brand Preferences [REPORT]
Direct Digital Holdings released a new whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. The paper features exclusive research along with insights from industry leaders and academics.
Marketing procurement seeks better, smarter metrics in 2024 [REPORT]
WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organization.