Top News
HMC TO ADVERTISING & MARKETING EXECUTIVES: STOP LATINO COATING
In today’s competitive marketplace, CMOs face immense pressure to achieve growth. Proper investment and authentic engagement with U.S. Latinos, who are influencing mainstream culture and fueling demographic shifts is the clear answer. The Hispanic Marketing Council (HMC) unveiled a new campaign at its 2024 Annual Summit calling on the advertising and marketing industries to “Stop Latino Coating.” The resounding message? Give Hispanic marketing the weight it deserves, connect authentically or kiss your careers goodbye—#STOPLATINOCOATING.
THE HISPANIC MARKETING COUNCIL ANNOUNCED THE WINNERS OF THE 2024 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) announced the winners of the 2024 HMC Strategic Excellence Awards Powered at its annual summit in New York City. After a record-breaking year—both in quality and quantity of entries—a total of nine Gold, five Silver and 13 Bronze awards were given to 16 US-based agencies representing 27 campaigns in nine categories.
¡Tú Cuentas! Cine Youth Fest Opens Submissions for 2024 Edition
¡Tú Cuentas! Cine Youth Fest is now accepting entries for its fourth annual event, spotlighting the talent, innovative narratives, and artistic vision of up-and-coming Latino/a filmmakers.
NTERTAIN acquires Latino Film Festival
NTERTAIN and The Latino Film Festival announce their merger with the launch of The NVISION Film & Music Festival.
Launch of El Barrio Sessions: A New Online Content Series
Belongó, formerly known as the Afro Latin Jazz Alliance, announces the launch of El Barrio Sessions, an exciting new online content series featuring captivating performances and insightful interviews from established and emerging musicians.
The Power of Business en Español by Jose Cancela
Think about it: at no time in the history of America has an immigrant group had the media ecosystem keeping its native language alive the way the Hispanic community does today. Spanish-language media is ubiquitous. TV, radio, digital, outdoor, film, streaming, music, fashion, influencers – you name the medium, platform, genre or industry, and there is a powerful Spanish-language version. By Jose Cancela
Featured News
- HMC TO ADVERTISING & MARKETING EXECUTIVES: STOP LATINO COATING
- THE HISPANIC MARKETING COUNCIL ANNOUNCED THE WINNERS OF THE 2024 HMC STRATEGIC EXCELLENCE AWARDS
- The Power of Business en Español by Jose Cancela
- d expósito & Partners signs well-known ad executive “Tony” Ruiz
- Nation’s Foreign-Born Population [REPORT]
- How Immigrants Have Dispersed Throughout the Country
- We’re ready for a return to Reach and Frequency
- Effective advertising requires more than originality
- AM/FM Radio Elevates The Media Plan With Dramatic Lifts In Incremental Reach Among Light TV Viewers And Younger Demographics
- DangerTV: Adventure and Adrenaline for the Multi-Culti + Generation
- The Hispanic Marketing Council (HMC) is back in New York City on April 10-11, 2024
- HMC honors PEPSI with The 2024 Marketer of The Year Award
- Can Programmatic Advertising Be Inclusive?
- FAST has made linear TV cool again; personalization will make it cooler
- Diverse Teams Can Transform Market Research: Authentic Insights Ahead [PODCAST]
- Global Spotlight on Beauty & Appearance Report, Highlights Women’s Desire to Look Good for Themselves, Not Others
Latest News
Is Animation Marketing an Easier Sell for Brands?
The marketing team at FedEx wanted to deliver something extra special for its next ad campaign. The goal was to stand out from the crowd and grab the attention of younger viewers while highlighting, of course, that FedEx can help customers' businesses. The result was "Tall Tales of True Deliveries," an animated marketing campaign featuring the true stories of FedEx employees who went above and beyond the job to make sure their customers got what they ordered.
Latinos in Sports launches
Seasoned executives from the worlds of sports, media, and marketing announceda joint venture focused on the power of Latinos in the global sports industry. The multitiered platform will focus on content, careers, and convenings, and officially launch during Miami's Formula 1 weekend.
reVolver Podcasts and Cisneros Media Distribution join forces
reVolver Podcasts announced its strategic partnership with Cisneros Media Distribution, unveiling the launch of five beloved titles in podcast form. This collaboration marks a significant leap forward in digital entertainment, promising diverse and compelling content for audiences worldwide.
1 in 3 Hiring Managers Say It’s Beneficial To Avoid Hiring Gen Z, Senior Candidates
ResumeBuilder.com published a recent survey report exploring the prevalence of ageism in the workplace in 2024. The report also shares insight into hiring managers' apprehensions regarding the employment of Gen Z or senior workers. Overall, researchers collected and analyzed responses from 1,000 hiring managers.
What’s It Like To Be a Teacher in America Today? [REPORT]
Public K-12 schools in the United States face a host of challenges these days – from teacher shortages to the lingering effects of COVID-19 learning loss to political battles over curriculum.
Retail Sales to Reach at Least $5.23 Trillion in 2024
The National Retail Federation forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion. The announcement was made during NRF’s fourth annual State of Retail & the Consumer virtual discussion on the health of the American consumers and the retail industry.
MEL tilts El Tiempo Latino 2.7 degrees to advocate for action against climate change among U.S. Latinos
El Tiempo Latino and MEL have united to launch an advocacy platform named Tiempo de Acción. The inaugural focus of this initiative is climate change, aiming to shed light on how this global crisis disproportionately affects Latino populations across the United States.
81% of Gen Zers Say Multicultural/Diverse Communities Greatly Shape Brand Preferences [REPORT]
Direct Digital Holdings released a new whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. The paper features exclusive research along with insights from industry leaders and academics.
Marketing procurement seeks better, smarter metrics in 2024 [REPORT]
WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organization.
Frito-Lay and Rockstar Energy Drink announce Sponsorship of Leagues Cup Tournament
Lay's, Sabritas, Gamesa, and Rockstar® Energy Drink announced a multi-year sponsorship of Leagues Cup, the official, World Cup-style tournament that features all 47 clubs from Major League Soccer (MLS) and LIGA MX.
Batter Up! America’s Pastime Is Back
Sports fans across the nation are eagerly awaiting the first pitch of the 2024 Major League Baseball (MLB) season. From Tampa Bay to Toronto, all 30 teams will play ball on opening day.
Inclusive Trends for 2024
When we look for trends to watch in any given year, it helps to think of them in the context of mega-trends – long-term cultural questions that don’t resolve one way or the other. These are topics like whether brands should take stands on cultural or political issues, how increasing consumer savviness conflicts with motivated ignorance, or how the ability to target increasingly fine-tuned groups of people exists in a world where any statement or campaign is accessible to the entire population. The trends of 2024 are variations on these larger themes. By Russ Gottwald, Associate Strategy Director - PACO Collective
Estrella Media launches in San Francisco Bay Area
Estrella Media has launched the EstrellaTV network on a new affiliate station KMMC Channel 30 in San Francisco. KMMC is owned by Major Market Broadcasting (MMB), which launched EstrellaTV across the Bay Area’s top three markets, San Francisco, Santa Clara, and San Jose, as well as Petaluma and Rohnert Park.
An Olympic-Sized Opportunity for Brands
The Paris 2024 Olympic and Paralympic Games offer opportunities for brands to connect with global audiences
The Impact of CORRIDOS on Culture [REPORT]
With instruments and lyrics inspired by Mexican culture, Mexican Corridos are a beloved musical format attracting enthusiasts and newcomers to today's genre-blending collaborations. To better understand the impact of Corridos on culture, we partnered with Orci Advertising for an in-depth study examining what's driving the evolution of this revolutionary genre. Learn more about this dominant force in music and pop culture
Digital Momentum leads MAGNA to Raise 2024 Advertising Market Forecast to +9%
Vincent Létang, EVP Global Market Intelligence and author of the report, said: “Several factors led MAGNA to increase its US ad market growth forecast. That includes an improved macro-economic outlook with GDP growth raised from 1.7% to 2.4% in the last few months, the momentum of digital media formats: social media, retail media, and streaming. The latter is driven by a strong expansion in the reach and marketing opportunities offered by ad-supported streaming. That leads MAGNA to raise the non-cyclical growth forecast to +6.7%. We are slightly reducing the forecast for cyclical spending (due to a slowdown in political fund-raising) but, overall, we now expect total media owner ad sales to grow by +9.2% this year (compared to +8.4% in our previous update) to reach $369 billion.”
2024 ANA LGBTQ+ Marketing Inclusion Survey Unveils Transformative Insights
The 2024 ANA LGBTQ+ Marketing Inclusion Survey offers a comprehensive view into the state of LGBTQ+ inclusion in advertising. With 55 percent of advertisers engaging in LGBTQ+-inclusive marketing, the survey and report highlight a significant shift towards inclusivity. This approach has led to a 97 percent acknowledgment among advertisers of the positive impact inclusivity has on brand perception. However, the journey to fully inclusive advertising faces challenges. Navigating brand-safe environments and addressing consumer resistance are notable concerns.
ORTEGA Beauty Brand launches
Etienne Ortega, the renowned makeup artist behind celebrities including Lana Del Rey and Christina Aguilera, launched his own beauty brand, ORTEGA. The brand is inspired by Etienne’s signature lip contouring techniques and is formulated with ingredients from his native Mexico, including Blue Agave.
Hyundai Wins Best Multicultural Marketing Award for “Cautionary Tales”
Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, proudly announce the prestigious recognition of Best Multicultural Campaign award by MediaPost for their Hispanic IONIQ 5 and IONIQ 6 campaign, "Cautionary Tales" or “Viejos Cuentos”. The 2023 campaign focused on dispelling myths surrounding electric vehicles within the Hispanic community, challenging common misconceptions about EV accessibility, range, performance, and maintenance, with relatable and culturally sensitive family old tales.
Amnesty International Partners with Republica Havas to Raise Awareness Around Soccer’s Gender-Based Violence and Take Action for the Cause
Republica Havas and Havas Perú recently joined forces with Amnesty International Perú to call attention to the rise in gender-based violence incidents ignited by soccer team losses, both domestically and internationally.
