iHeartMedia CEO Bob Pittman and Entercom CEO David Field will discuss data and analytics during a Radio Show session on September 25 in Orlando. The discussion will be moderated by MSNBC Anchor Stephanie Ruhle.
RAB President and CEO Erica Farber and NAB Executive Vice President of Industry Affairs and Special Projects Steve Newberry will open the session with a primer on how broadcasters can collect and use existing data to discover how listener preferences are changing and gain insight on how best to position, program, market, and sell radio.
