It’s a newly created role for Baird, where she’ll lead the marketing and audience development, data, membership, sponsorship, and communications teams. She will also be responsible for raising substantial revenue, increasing audience size and diversity across all programs and platforms, cultivating audience loyalty, and amplifying digital membership. Baird joins NYPR from the United States Olympic Committee, where she had been Chief Marketing Officer since 2009.
Baird reports to Laura Walker, President and CEO of New York Public Radio. Her appointment is effective September 10.
“I am delighted to welcome Lisa to New York Public Radio at this important moment in the news business and audio arena,” said Walker. “As local journalism declines and podcasting continues to grow, NYPR is committed to reaching a larger, more diverse audience with rigorous reporting and news, important conversation, classical music, and entertaining and informative podcasts. Lisa’s reputation in the private sector and sports industry is extraordinary, and she is known as an innovative marketer with a strong track record of success. We are confident that Lisa will assist us greatly as we bolster NYPR’s brand as one of the most trusted and admired media organizations.”
“I am delighted to be joining NYPR, which serves one of the most passionate and loyal audiences in media,” said Baird. “The opportunity to work with NYPR’s leading brands and programming is both exciting and challenging at a time when New York and the world needs public radio and all it represents more than ever.”
