Thirty-year broadcasting veteran Lou Bennett is the new Program Director for “Memphis’ Best Mix of R&B,” 103.5 WRBO-FM. Bennett has 20 years of Urban radio programming under his belt. He joins the Cumulus station from Elite Radio Group in Natchitoches, LA, where he was Director of Operations/PD/Brand Manager. Prior to that, he was PD for Cumulus-Wilmington, NC, stations WMNX Coast 97.3 and WKXS KISS 94.5.
Morgan Bohannon, VP/Market Manager, Cumulus Media-Memphis, said, “Lou has the experience to be uniquely qualified as the next leader of the number one Urban A/C in Memphis. We could not be happier to have him joining the Cumulus Memphis team. He’ll be a great addition.”
Danni Bruns, Operations Manager, Cumulus-Memphis, added, “We are exhilarated to have Lou as our newest team member at Cumulus-Memphis. WRBO was built on Soul just like our unique city and Lou has the exact soul we need to keep 103.5 WRBO a powerhouse on the air, as well as in the community. I look forward to watching him grow WRBO’s ratings and plant his feet in The Bluff City.”
