Entercom has flipped 959 RNB in Austin with HOT 95.9 (KKMJ-HD3). The station will now include artists from the 1990s and 2000s, including Snoop Dogg, Beyoncé, Notorious B.I.G., Jay-Z, and Alicia Keys. HOT 95.9 launched by playing continuous blocks of 95-minute back-to-back throwbacks. That started Wednesday.
“We’re excited to launch HOT 95.9, Austin’s throwback station,” said Stephanie Callihan, Senior Vice President and Market Manager, Entercom Austin. “The station’s unique playlist fills a void in the Austin music scene and is expertly curated with the city’s rising multicultural, millennial listener in mind.”
