Alpha Media, Mankato, MN, announced the launch of Mix 99.1. The station, formerly Z99 (KEEZ-FM) in the CHR format, will target the 25-54 demo with artists such as Pink, Maroon 5, Adele, Bruno Mars, and Justin Timberlake.
Mankato Market Manager, Jim Lowe said, “The new Mix 99.1 is exactly what the name implies: a solid mix of the right music. Combine that with Brad and Sarah’s Mankato hometown roots and local experience, and this is a radio station whose time to shine is right now. We couldn’t be more proud or excited about the new sound.”
“This new sound of Mix 99.1 is what the listeners demanded,” said Brad Steele, Mix 99.1 Content Director. “We are always listening to our fans. What they said they wanted was less repetition while adding more music and content. That is what we are going to be delivering. Our content is key to this rebrand, you and your family will always be able to listen to Mix 99.1 without having to worry about the content.”
