As 180,000 people gather in Las Vegas for CES 2019, smart speakers are sure to be a big story once again. NPR and Edison Research have released a new report that says 2018 smart speaker usage is up 78% over 2017.
The survey was conducted after the December 2018 holidays. Fifty-three million people A18+ in the U.S. (21% of the population) now own at least one smart speaker, and the total number of devices in homes has increased 78% year-over-year. The new data from the Smart Audio Report was presented Monday during the CTA Research Summit at CES. Download the study HERE.
Other findings include:
– The average smart speaker household now features 2.3 devices, up from an average 1.7 devices per household at this time last year.
– 52% of all smart speaker owners report using their device daily.
– 8% of people in the U.S. got a smart speaker during the 2018 holiday season, between Black Friday and the end of December 2018.
– 14M people in the U.S. got their first smart speaker device in 2018
How the research was compiled:
Telephone interviews were conducted December 26-30, 2018 among a sample of 1,002 respondents. The margin of error for total respondents is +/-3.7% at the 95% confidence level. Six-hundred interviews were obtained with respondents on their cell phones, and 33 interviews were completed in Spanish. Data are weighted to represent the U.S. population ages 18 and older.
