Morning show Rick and Sasha — nationally syndicated by Westwood One — has joined Urban AC station Magic 107.3/WMGL-FM in Charleston, SC. The show will air Monday through Friday, 6:00 a.m.-10:00 a.m., and Saturday, 8:00 a.m.-10:00 a.m.
Former Hot 105 FM/Miami personality Rick Party, and former Kiss 104.1 FM/Atlanta personality Sasha the Diva, will engage 25-54 Urban AC listeners while super-serving females 35-44.
Mike McVay, EVP, Content & Programming, Cumulus Media and Westwood One, said: “Rick and Sasha will be the next big stars for the Urban AC format. Stations need programming and talent that can win not just now, but for the next five- and 10-year cycles. Rick and Sasha’s on-air chemistry is so natural and memorable. They’re the most exciting duo to hit Urban AC radio in a very long time.”
Kathy Brown, Program Director, Magic 107.3/WMGL-FM, said: “We are proud to welcome Rick and Sasha to the Cumulus Charleston family. Rick and Sasha will be a great addition to Urban radio.”
