Country radio specialists Mike O’Malley and Becky Brenner have announced their 25th annual Pre-CRS seminar, Wednesday, February 13 at the new AC Hotel, Downtown Nashville, 8:30-11:30 a.m. The Albright & O’Malley & Brenner team will present the first highlights from their 14th annual online perceptual study, “Roadmap 2019.” Data analysis from thousands of P1s from across the U.S and Canada will be included.
Are country fans flocking to smart speakers at the same rate as the National Average (32% – Adobe Analytics)? In Roadmap 2018, only 18.2% of Country P1s owned one or more smart speakers. Did the 52% who said they “may purchase in the future” actually buy a smart speaker? Eighty-eight percent of these Country P1s were still using Facebook every day. Did the controversy plaguing Facebook in 2018 cause them to move away from the platform? Has the popularity of podcasting reached these country fans? In 2018, 77% had never listened to a podcast.
“Every year the status quo is changed by disruption. But at the same time great, new opportunities are created,” said partner Mike O’Malley. “That’s why spending a half day exploring topics in-depth, in an intimate setting, like we’ve done for more than 25 years, is so exciting to be a part of. The takeaways are always plentiful.”
Consulting Partner Becky Brenner added, “Country music is at the core of everything we do. We are thrilled to partner with BMLG Records to introduce Riley Green with a special acoustic performance.”
The A&O&B Pre-CRS Seminar is free, and open to all clients, as well as to broadcasters in non-competitive situations. You can RSVP to Mike O’Malley [email protected] or Becky Brenner [email protected].
