Study: Radio Advertising’s True Effect Underestimated By 92%
Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier."
RAB and Ad Council Unite For Sponsorable Radio PSAs
The Radio Advertising Bureau is launching a fresh initiative with the Ad Council that will allow advertisers to sponsor public service announcements. Starting May 22, the Ad Council will offer sponsorable, broadcast-ready PSAs, tailor-made for specific communities.
Jacobs Media Opens Public Radio Techsurvey 2024 Registration
Jacobs Media, Public Media Content Collective, and, for the first time, the National Federation of Community Broadcasters announce the opening of registration for the 16th annual Public Radio Techsurvey.
Roker, Stephen A, and McVay Among 2024 LABF Giants
The Library of American Broadcasting Foundation has revealed the 2024 Giants of Broadcasting & Electronic Arts. These key figures of the media industry across radio and television will be honored on November 12 at Gotham Hall in New York City.
Radio’s Ad Leaderboard Remains Calm As Memorial Day Nears
For the week of April 29 through May 5, the list of radio's top national advertisers was a rundown of usual suspects, with the latest data from Media Monitors showing a surprising dip in home improvement ads, especially with Memorial Day less than a month away.
Podcast Advertising Trends 2024: Audio Brings Brand Success
As many radio companies seek to grow their podcast divisions amid the industry's larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio to drive brand metrics.
Radio Ads Turn Both Main Types Of Shoppers Into Buyers
Audio remains a powerful medium to reach the two main types of shoppers effectively, according to new research by Audacy. Whether through radio or podcasts, the medium is a crucial channel for connecting audiences with brands.
Radio Ink To Launch Bold New Design with ‘Top 40 Most Powerful’
Get ready for a vivid new chapter of Radio Ink! This July, we're unveiling a new look for our magazine, transforming your reading experience and aligning with the dynamic, modern frontier of radio broadcasting.
‘I Can’t Measure Advertising’
(By Pat Bryson) "I can't measure radio advertising." Ever heard that? Radio results can be hard to trace because the messages filter into our brains, lodge in the appropriate "file drawer" and stay there until we need to retrieve the information.
Selling Curiosity and Initiative
(By Loyd Ford) Excellent salespeople always understand that the tilt of the world is away from them. They have to listen more, have empathy, consistently educate, and become better and better at “seizing the day” when opportunities present themselves.
John E Kage Gets In The Ring To Program Denver’s Bull
As Travis Daily prepares to assume Charley Cook's Brand and Content Manager roles in Nashville, Cumulus Media has chosen his successor as Program Director for Salt Lake City's 93.3 The Bull (KUBL). Longtime Denver programmer John E Kage is headed to Utah.
Saga’s Washington State Digital News Outlet Gets Editor-in-Chief
Saga Communications' Cascade Radio Group has appointed Sam Kristofferson as the Editor-in-Chief of MyBellinghamNow.com, the cluster's new online platform offering free, local news. This site is one of eighteen news outlets that Saga is rolling out this year.
Shertenlieb Bumps McKenzie and Ford For Boston Radio Return
Listeners of Boston's 100.7 WZLX were stunned this morning as iHeartMedia confirmed that Pete McKenzie and Heather Ford have been suddenly removed from the station lineup. The duo had been on WZLX since 2005, along with their former co-host Kevin Karlson.
IAB Releases Updated Podcast Measurement Guidelines
IAB Tech Lab has officially released version 2.2 of its Podcast Technical Measurement Guidelines, following a public comment period that concluded on March 23. These guidelines are the standardized approach to podcast content and ad measurement.
Alphabet Announces Final Day For Google Podcasts
It's been seven months since Google decided it would sunset Google Podcasts, but we now know when the end exactly is. Google will silence the app globally on June 23. After July 29, users will be unable to migrate or export their subscriptions.
Podcast Ad Rates Dip In April, As Children’s Series Offer Value
Libsyn has released its Podcast Advertising Rates for April 2024. In April, the average cost per thousand impressions for a 60-second ad was $21.75, marking a slight decrease from March 2024's rate of $21.94 and April 2023's rate of $22.76.
Our Print Magazine: Radio Ink
With Lou Paskalis
Radio's Top 20 Leaders
Information Or Transformation?
