All 58 Univision radio stations will now fall under the Uforia Audio Network. The Univision stations, while integrating Uforia Audio Network content and events into their lineups, will retain their local branding, including all on-air and offline promotions and identity.
Univision Radio President Jesus Lara said, “We love to love Latin Music, and through our expanded Uforia brand will bring together the full breadth and power of our music-driven media and events portfolio under one roof to elevate and authentically super-serve Hispanic consumers’ insatiable appetite for music. Additionally, the brand helps us better communicate to advertisers, content creators, and artists that we have transformed our traditional radio offering into a cross-platform content division that delivers the best-in-class music and audio experience for all Latinos. We are proud of Latin music’s rich history and the role Univision continues to play in amplifying this powerful cross-cultural force in America today.”
