The station will now broadcast pop and rhythmic hits from the 80s, 90s and 2000s, including songs from artists like Boyz II Men, Mariah Carey, Justin Timberlake, Madonna, Prince, TLC, and The Notorious B.I.G.
A number of popular Boston on-air personalities will be joining the station. Listeners can tune in to hear Romeo hosting middays while he retains his PM drive hosting duties on Kiss 108. Boston radio mainstay KJ will host afternoon drive.
“If you grew up listening to Kiss 108 and JAM’N 945 in the 80s and 90s, this station is for you,” said Dylan Sprague, Senior Vice President of Programming for the Boston Region. “With a playlist that is uniquely Boston, The New 97.7 The Beat of Boston is filled with songs that you haven’t heard on the radio in a long time.”
“Programming a station with this much energy and real variety is going to be a blast,” said Chris Tyler, Program Director for 100.7 WZLX and The New 97.7 The Beat of Boston. “The New 97.7 The Beat of Boston will make you feel good as we play the biggest hits throughout the decades and I know it will become a Boston favorite.”
