Advertisers want to know the ads they purchase are actually being sent – or broadcast – to potential customers. Radio has a strong advantage and reputation in that category Digital…not so much. Fraud is so rampant in the digital world that this latest type of digital fraud is probably a mystery to most people.
Digital Daily News reports that digital app install fraud, for which companies falsely get charged, is on the rise. A representative from online travel company Cleartrip tells DDN that, “Fraud is a challenge in our industry and every day we see a new type.”
Hackers are behind the fraud which can be done several way, including pushing malware in the app and faking installs on devices.
The website reports that Digital ad fraud for mobile and in-app advertising will cost advertisers up to $42 billion this year, and a total loss from fraud will reach about $100 billion by 2023, according to Juniper Research.
Agree with Phil. The “fraud” that radio commits by burying an advertiser in the middle of a 12 commercial ckuster break- by which time the vast majority of the audience has TUNED OUT of that station – is just as egregious as the digital fraud.
Let’s stop bashing other mediums, and fix the fraud in radio. Insufferably long commercial cluster breaks are shafting the advertisers buried in them- it is the equivalent of audio “junk mail.”
And how does attacking other mediums, improve the radio product??? That strategy of attack, makes radio salespeople look defensive and even unprofessional in the eyes of some clients.
Don’t bash your competition. Instead, SELL UP your product! That is Selling 101!!!
amen, very well said.
But how many people ACTUALLY heard my Radio commercial? I’ll wait. I’ve literally seen a dog wearing a PPM device. This is about as useless a conversation as “ad blockers” considering advertisers are not being charged for ads/impressions if they are ‘blocked’ by an ad blocking service. Any advertiser doing digital cost per install/performance/lead generation campaigns is monitoring fraud and/or bot traffic, and they won’t pay for that traffic or in this case those installs. Just like in radio, you get what you pay for. if you’re using crappy ad networks or public exchanges with bottom feeder rates, you are going to get crap inventory and are more susceptible to fraud (but again, advertisers/agencies can monitor that). If you use premium publishers and private exchanges, it’s a much different story. if you’re going to go around bashing other mediums, you better understand how they operate or risk sounding A) dumb and B desperate.