Study: Radio Advertising’s True Effect Underestimated By 92%
Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier."
Jacobs Media Opens Public Radio Techsurvey 2024 Registration
Jacobs Media, Public Media Content Collective, and, for the first time, the National Federation of Community Broadcasters announce the opening of registration for the 16th annual Public Radio Techsurvey.
Roker, Stephen A, and McVay Among 2024 LABF Giants
The Library of American Broadcasting Foundation has revealed the 2024 Giants of Broadcasting & Electronic Arts. These key figures of the media industry across radio and television will be honored on November 12 at Gotham Hall in New York City.
Radio’s Ad Leaderboard Remains Calm As Memorial Day Nears
For the week of April 29 through May 5, the list of radio's top national advertisers was a rundown of usual suspects, with the latest data from Media Monitors showing a surprising dip in home improvement ads, especially with Memorial Day less than a month away.
Podcast Advertising Trends 2024: Audio Brings Brand Success
As many radio companies seek to grow their podcast divisions amid the industry's larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio to drive brand metrics.
Radio Ads Turn Both Main Types Of Shoppers Into Buyers
Audio remains a powerful medium to reach the two main types of shoppers effectively, according to new research by Audacy. Whether through radio or podcasts, the medium is a crucial channel for connecting audiences with brands.
Radio Ink To Launch Bold New Design with ‘Top 40 Most Powerful’
Get ready for a vivid new chapter of Radio Ink! This July, we're unveiling a new look for our magazine, transforming your reading experience and aligning with the dynamic, modern frontier of radio broadcasting.
‘I Can’t Measure Advertising’
(By Pat Bryson) "I can't measure radio advertising." Ever heard that? Radio results can be hard to trace because the messages filter into our brains, lodge in the appropriate "file drawer" and stay there until we need to retrieve the information.
Selling Curiosity and Initiative
(By Loyd Ford) Excellent salespeople always understand that the tilt of the world is away from them. They have to listen more, have empathy, consistently educate, and become better and better at “seizing the day” when opportunities present themselves.
Your Personalities Are Influencers – Use Them!
(By Marc Greenspan) Sometimes we forget to tell a potential advertiser what makes radio great. Often it is an element that we take for granted that other potential advertising outlets are building their brands on. Your station’s personalities are influencers.
Shertenlieb Bumps McKenzie and Ford For Boston Radio Return
Listeners of Boston's 100.7 WZLX were stunned this morning as iHeartMedia confirmed that Pete McKenzie and Heather Ford have been suddenly removed from the station lineup. The duo had been on WZLX since 2005, along with their former co-host Kevin Karlson.
Midday Host Kevin Jaggers Gets PD Stripes At E-Town’s Wolf
Skytower Communication has announced the promotion of Kevin Jaggers to the role of Program Director at 94.3 The Wolf (WULF) in Elizabethtown, KY. He will continue in his current role as midday host.
NAB Appoints Kirsten Donaldson As New Public Policy VP
As the National Association of Broadcasters advances the charge on radio's pressing issues in Washington, DC, the organization has welcomed Kirsten Donaldson to their team as the new Vice President of Public Policy.
IAB Releases Updated Podcast Measurement Guidelines
IAB Tech Lab has officially released version 2.2 of its Podcast Technical Measurement Guidelines, following a public comment period that concluded on March 23. These guidelines are the standardized approach to podcast content and ad measurement.
Alphabet Announces Final Day For Google Podcasts
It's been seven months since Google decided it would sunset Google Podcasts, but we now know when the end exactly is. Google will silence the app globally on June 23. After July 29, users will be unable to migrate or export their subscriptions.
Podcast Ad Rates Dip In April, As Children’s Series Offer Value
Libsyn has released its Podcast Advertising Rates for April 2024. In April, the average cost per thousand impressions for a 60-second ad was $21.75, marking a slight decrease from March 2024's rate of $21.94 and April 2023's rate of $22.76.