Winners for the 2017 Radio Mercury Awards were announced Thursday night at the 26th annual awards presentation held in New York City. This year’s $50,000 Best of Show award was given to The Richards Group for their Motel 6 Campaign. Chief Judge Mark Gross said “The Motel 6 Radio Campaign won Best of Show because it created a fresh, top-of-mind execution to convey Motel 6’s iconic brand; this campaign continues the Motel 6 narrative in a refreshing and relevant way.”
This year’s Marketer of the Year Award was presented to T-Mobile. Drew Horowitz, president and chief operating officer of Hubbard Radio presented this year’s award to Peter DeLuca, senior vice president, brand communications at T-Mobile. RAB CEO Erica Farber said “T-Mobile’s partnership with the radio industry to help drive key objectives forward truly sets it apart; they make radio a key component in their advertising campaigns and activate programs leveraging radio’s core equities to garner results.”
The event was hosted by the radio team of Jeff & Jenn from Hubbard Radio’s Q102 in Cincinnati
Here is a list of all the winning spots which can be heard HERE.
$50,000 Best Of Show
2017 Motel 6 Campaign
Motel 6
The Richards Group
$5,000 Agency/Production Spot
Millennials
Motel 6
The Richards Group
$1,500 Agency/Production Spot
Adios/Amigos
Heineken / Dos Equis
Havas New York
$1,500 Agency/Production Spot
Toyota Dealer – Two
Chevrolet
Commonwealth//McCann
$1,500 International Radio Showcase
Gourmet Meals
ProDiet
Ogilvy & Mather Group HK
$1,500 Best Promotional Showcase
Baconoke
Townsquare Media Live Events – Baconfest
Townsquare Media of El Paso
$3,000 Best Use of Radio In an Integrated Campaign
GE Podcast Theater Presents: Life.Af/ter
GE
BBDO NY
$1,500 Big Idea
Stereotypical Trump
Creative Against Contradictions
$1,500 PSA Spot
Unfairy Tales – Ali
Unicef
180LA
$5,000 Radio Campaign
It’s Really Time to letgo
letgo
CP+B
$1,500 Radio Campaign
Long Story Short – 1
Quikrete
Fitzgerald + Co
$5,000 Radio Station Produced
Elliptical
Mattress Firm
Hubbard Radio
$1,500 Radio Station Produced
John Quincy Adams
Cyprus Air Fireplace
iHeartMedia Creative Services Group
$3,000 Spanish Language Single/Campaign
Expensive
Covered California
Casanova//McCann
$1,500 Student Produced Spot
Tidy Cats Cat Litter
The Creative Circus
