For the second quarter of 2017, Pandora’s advertising revenue came in at $278.2 million with total revenue coming in at $376.8 million, a 10% increase over 2016. Total paid subscribers increased from 3.93 million in Q2 2016 to 4.86 million in Q2 2017, an increase of 24%. Subscription and other revenue was $68.9 million, a 25% jump. Listener hours were down from 5.66 billion in the second quarter of 2016 to 5.22 billion this year. The company says listener hours were “actively managed to optimize profitability” in its ad-supported service.
