Meruelo Media has closed on the sale of KPWR-FM, Power 106 Los Angeles from Emmis Communications. The station has been programmed by Meruelo for the last month under an LMA. Meruelo paid Emmis $82.8 Million for the station.
Meruelo President Otto Padron said, “As promised, we are committed to investing in Power 106. Since we began programming the station, we launched a massive marketing campaign with significant external advertising, cash contesting, and the chance to win a staggering 10-million dollar grand prize. We are supporting our marketing with a targeted multi-platform campaign. Meruelo is committed to upholding Power 106’s dominance in the Hip Hop market in Southern California and we won’t stop.”
