The company will be utilizing all 63 of its radio stations for a new company-wide “Community of Caring” Public Service initiative. The campaign will involve PSA’s and social media campaigns. Topics to be addressed include the opioid epidemic, bullying, racism and mental health awareness.
Beasley will also host specific “Day of Caring” events throughout the year in which teams, made up of employees from each market, will adopt specific non-profit organizations within the communities they serve and volunteer during company supported work hours over the course of the year in an effort to make a difference for those in need.
CEO Caroline Beasley said the company takes all of these issues very seriously. “The rotating PSA and social media campaigns, combined with our Day of Caring events across all of our markets, underscores our company’s strong commitment to making a difference in the communities we serve.”
