Study: Radio Advertising’s True Effect Underestimated By 92%
Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier."
Radio’s Ad Leaderboard Remains Calm As Memorial Day Nears
For the week of April 29 through May 5, the list of radio's top national advertisers was a rundown of usual suspects, with the latest data from Media Monitors showing a surprising dip in home improvement ads, especially with Memorial Day less than a month away.
Podcast Advertising Trends 2024: Audio Brings Brand Success
As many radio companies seek to grow their podcast divisions amid the industry's larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio to drive brand metrics.
Radio Ads Turn Both Main Types Of Shoppers Into Buyers
Audio remains a powerful medium to reach the two main types of shoppers effectively, according to new research by Audacy. Whether through radio or podcasts, the medium is a crucial channel for connecting audiences with brands.
Radio Ink To Launch Bold New Design with ‘Top 40 Most Powerful’
Get ready for a vivid new chapter of Radio Ink! This July, we're unveiling a new look for our magazine, transforming your reading experience and aligning with the dynamic, modern frontier of radio broadcasting.
‘I Can’t Measure Advertising’
(By Pat Bryson) "I can't measure radio advertising." Ever heard that? Radio results can be hard to trace because the messages filter into our brains, lodge in the appropriate "file drawer" and stay there until we need to retrieve the information.
Selling Curiosity and Initiative
(By Loyd Ford) Excellent salespeople always understand that the tilt of the world is away from them. They have to listen more, have empathy, consistently educate, and become better and better at “seizing the day” when opportunities present themselves.
Your Personalities Are Influencers – Use Them!
(By Marc Greenspan) Sometimes we forget to tell a potential advertiser what makes radio great. Often it is an element that we take for granted that other potential advertising outlets are building their brands on. Your station’s personalities are influencers.
Cumulus Media Eases Debt Pressure As Q1 Leans On Digital
Following a frosty annual shareholders meeting. Cumulus Media has reported its financial results for the first quarter of 2024, indicating some financial improvements despite ongoing challenges felt by the vast majority of the traditional broadcast sector.
FCC Commissioner Starks Fully Backs AM Radio In NAFB Address
In an address to the National Association of Farm Broadcasting's Washington Watch event, FCC Commissioner Geoffrey Starks threw his full support behind the AM for Every Vehicle Act, saying the FCC will provide support and expertise as the legislation advances.
Tori Dunn Joins California’s Central Valley Kat Country
Cumulus Media Stockton-Modesto has brought on Tori Dunn at Kat Country 103 (KATM) as the new Promotions Director and Morning Co-Host. Dunn previously served as Marketing Director for Cumulus Boise and Midday Co-Host on Kissin 92.3 (KIZN).
Randi Rasar Returns To Columbus Morning Radio At Sunny 95
Days after making significant lineup changes in the cluster, Saga Communications' Columbus Radio Group has debuted new morning shows for Sunny 95 (WSNY) and Mix 107.9 (WVMX), including the return of a familiar voice to the city's airwaves.
Sarah Weaver Named Inaugural MIW in Country Radio Mentee
Mentoring and Inspiring Women in Radio has announced Sarah Weaver, Program Director and Morning Co-Host at Beasley Media's WKML in Fayetteville, NC, as the first recipient of the MIW in Country Radio Mentorship in partnership with Country Radio Broadcasters.
IAB Releases Updated Podcast Measurement Guidelines
IAB Tech Lab has officially released version 2.2 of its Podcast Technical Measurement Guidelines, following a public comment period that concluded on March 23. These guidelines are the standardized approach to podcast content and ad measurement.
Alphabet Announces Final Day For Google Podcasts
It's been seven months since Google decided it would sunset Google Podcasts, but we now know when the end exactly is. Google will silence the app globally on June 23. After July 29, users will be unable to migrate or export their subscriptions.
Podcast Ad Rates Dip In April, As Children’s Series Offer Value
Libsyn has released its Podcast Advertising Rates for April 2024. In April, the average cost per thousand impressions for a 60-second ad was $21.75, marking a slight decrease from March 2024's rate of $21.94 and April 2023's rate of $22.76.
Our Print Magazine: Radio Ink
With Lou Paskalis
Radio's Top 20 Leaders
Information Or Transformation?
