The Alternative Rock format has been getting a lot of love lately. Last week, Entercom flipped to Alt Rock in New York City and Dallas, and Tuesday iHeartmedia flips to the format in Detroit. The previous format was Variety Hits. iHeart kicks off the new format with 10,000 songs in a row.
“The city of Detroit is going through a renaissance now – a big comeback,” says Tony Travatto, iHeartMedia Senior Vice President of Programming. “This station will be a cool new piece in the renaissance. ALT 106.7 will be the go-to destination for listeners to find the best in alternative music. We’re committed to helping listeners discover new music and serving as an ambassador for up-and-coming local bands.”
