In a fantastic effort, the New Country 92.3 personalities’ “Bikes, Balls and Barbies” campaign exceeded their goal of collecting 10,000 toys. The 36-hour toy-drive marathon was broadcast live over the air and on Facebook Live, and benefited the Salvation Army in St. Louis. The entire New Country 92.3 on-air staff participated in the initiative, with toy collection efforts taking place at West County Mall and at several St. Louis area Walmart locations in Missouri and Illinois. Special guests who “powered” the marathon toy drive included KTVI FOX2’s Kim Hudson.
Program director Scott Roddy says, “Hubbard Broadcasting continues to be the platinum standard for live, local talent with an unfaltering dedication to our community. Bud and Broadway and the entire New Country 92.3 Home Team worked tirelessly to make a difference in the lives of those who need it most: kids! I continue to be humbled by our community’s response and so grateful for our generous followers who made this happen.”
For more information regarding New Country 92.3 and the “Bikes, Balls and Barbies” toy drive, contact Scott Roddy at 314-983-6000 or [email protected].
